I am a marketing student at Luiss University in Rome, with international experience in Berlin and a strong interest in brand strategy, combining creativity and analytical thinking.
I create impactful marketing strategies that blend data, creativity, and consumer insight
With a strong academic background in marketing and international experience in Berlin, I’ve developed a deep understanding of brand strategy, consumer behavior, and digital communication. My studies at Luiss University in Rome have equipped me to approach marketing with both creativity and analytical thinking.
I’ve worked on diverse academic and personal projects, exploring areas like content creation, customer segmentation, and campaign design. I don’t believe in one-size-fits-all strategies — I focus on building meaningful, data-driven ideas tailored to each brand’s identity. With me, collaboration is key: I bring suggestions, but we shape the direction together.
As a marketing student, I work on developing creative and data-driven strategies, with a focus on brand communication and consumer insight. I enjoy turning ideas into clear messages and exploring how brands connect with people.
Brand Communication
I explore how brands can express their identity and values through clear, creative messaging.
Consumer Insight
I study consumer behavior to understand what drives choices and how to segment and reach target audiences.
Strategy & Analysis
I combine creativity with data to support marketing decisions, using tools like Excel, surveys, and KPI analysis.
Skills
Microsoft Office Package: Excel, PowerPoint, Word
90%
R
95%
Python
75%
SPSS
80%
My Education
2023-2025
Luiss Guido Carli
Master’s Degree in Marketing
I developed a strong foundation in strategy, consumer behavior, and digital innovation, combining data driven decision-making with creative brand management to navigate competitive markets.
2024-2025
Humboldt Universitat zu Berlin
Erasmus Exchange Program, MSc in Economics
I gained a broader perspective on economic thinking and enhanced my ability to work in an international and multidisciplinary environment. It also strengthened my independence, adaptability, and critical approach to learning.
2020-2023
Luiss Guido Carli
Bachelor’s Degree in Economics and Management
I built a solid foundation in marketing, finance, and business strategy. This experience sharpened my analytical thinking and gave me the tools to understand how companies operate and grow in competitive markets.